By now we've all become accustomed to the "bonus pile on" that's
almost a required part of any online offer. But even though it's quite common
place, never forget that adding extra value to your offer is essential -
especially when you're selling information products.
This bonus concept is so important, I have frequently taken something out that I
was originally going to put into the product just so I could use it as a bonus.
Bonuses really do sell (if you handle them the right way)!
Most people put some lame bonuses in that have been "around the
block". A bonus can't just be an afterthought. It's got to be part of your
initial offer strategy.
I know a lot of people struggle with bonuses so here's an easy way to develop
bonuses with high perceived value. Just look for public domain works you can
I love public domain bonuses for many reasons. First, they're completely free -
you don't have to pay anyone to write them. Second, they're often truly unique -
with millions of pages of public domain material available, you're bound to find
a "sleeper" on a great topic.
And best of all, they can jazz up just about any old information product. Even a
commonplace how-to course can seem extra special when you've added some
"vintage gems" as bonuses. Talk about an underutilized marketing
Here are just a few ways to use public domain materials as bonuses...
Software - Believe it or not, many software developers don't copyright their
works because they want them to be free for public use! Check out what's
available by typing "freeware" in your favorite search engine. Don't
forget to clear the rights with the author first.
eBooks - Even if you can't find a public domain work on a related subject,
inspirational and motivational topics go with just about anything. There are
thousands of public domain works that fit into this category, from words of
wisdom to prayer books.
Government publications - US Federal works (and some state) are in the public
domain, and they are an absolute gold mine. For example, when I created an
anatomy drawing book for artists (also in the public domain material!), a little
quick searching revealed government lists to grants for artist. People love free
money, making this an awesome bonus with a high perceived value!
Diagrams, patterns, technical spec sheets - While finding these may take a
little more digging, they're perfect for marketing to hobbyists, crafters, or
collectors. If you're selling a how-to guide to hand quilting, just a couple of
vintage quilt patterns will make your audience swoon.
Or what about diagrams or specifications for antique car parts or vintage
airplanes? Here's one instance where your audience might grab your product
simply to get the bonuses!
Drawings and photos - The copyrights on many old illustrations and antique
photos have expired - or they were never copyrighted to begin with. Bundle these
graphics into themed sets to complement your product. While scanning in old
artwork may be a bit time consuming, this is one of those "work once, reap
the rewards forever" products.
Finally, here's a bonus for YOU. Remember that the more unique your public
domain bonus is, the more likely you can package or even sell it in its own
right! Sometimes something as simple as changing a title can give your bonus
even more perceived value.
What a great way to breathe new life into those old forgotten works... and pile
on value-added bonuses that justify a premium price tag for your product!
(c) Surefire Marketing, Inc.
Yanik Silver is recognized as the leading expert on creating automatic,
moneymaking websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best-selling online marketing
books and tools, including his definitive guide for finding and profiting from
public domain: http://www.PublicDomainRiches.com
Copyright 2016 Futures Trading Coach
Trading Made Easy LLC
HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM.
ONE OF THE LIMITATIONS OF HYPOTHETICAL PERFORMANCE RESULTS IS THAT THEY ARE GENERALLY PREPARED WITH THE BENEFIT OF HINDSIGHT. IN ADDITION, HYPOTHETICAL TRADING DOES NOT INVOLVE FINANCIAL RISK, AND NO HYPOTHETICAL TRADING RECORD CAN COMPLETELY ACCOUNT FOR THE IMPACT OF FINANCIAL RISK IN ACTUAL TRADING. FOR EXAMPLE, THE ABILITY TO WITHSTAND LOSSES OR TO ADHERE TO A PARTICULAR TRADING PROGRAM IN SPITE OF TRADING LOSSES ARE MATERIAL POINTS WHICH CAN ALSO ADVERSELY AFFECT ACTUAL TRADING RESULTS. THERE ARE NUMEROUS OTHER FACTORS RELATED TO THE MARKETS IN GENERAL OR TO THE IMPLEMENTATION OF ANY SPECIFIC TRADE PROGRAM WHICH CANNOT BE FULLY ACCOUNTED FOR IN THE PREPARATION OF THE HYPOTHETICAL PERFORMANCE RESULTS AND ALL OF WHICH CAN ADVERSELY AFFECT ACTUAL TRADING RESULTS.