During my presentation at my recent Underground Online Marketing Seminar - I
talked about my own "Underground" secrets. One of the things I covered
was how to sell super high-end products.
Personally, I've sold everything from $17 ebooks to $14,500.00 "Apprentice
Programs" and lots in-between. My most recent high-end product is a
$7,995/month program for cosmetic surgeons.
I really love high priced products and you'll see why in a moment...
First off, if you want to make $1M this year - then you'd have to sell
20000 copies of my 'doohickey' at $50. Or it could be 2000 copies at $500.
Or better still 200 copies at $5000.
It's a lot easier dealing with 200 customers than 20,000. Think of all the
customer service and infrastructure, etc.
Plus, as a general rule - the buyers of a high-priced product or service are
better buyers are easier to deal with than someone who bought a $9.95 ebook and
drives you crazy.
The other thing is these customers pay more attention and revere the information
or product/service more. I've attended $500 seminars and I've attended
$10,000.00 seminars. Which one do you think I was paying more attention to?
So having higher priced products is actually better for your customers
because they are more committed. Think about the last time you gave free advice
to someone - what happen? That's right. Nothing. But if you had made them pay
you for consulting - they would have taken it to heart.
But there's still more on the economics side...
With a higher priced product that means you have more money to advertise. If I'm
going against someone selling a $19 ebook and I'm selling a $199 home study
course in the same market - who can spend more?
No contest, right?
My competitor can only go up to $19 (unless they've got a back-end product) but
I can actually spend up to $199. But what else does that let me do? I can come
into a marketplace and suck up a big part of the resellers because I can give
Hey, that's the name of the game for many affiliates. I can give them $100 to
promote my product instead of the measly $10 my competitor might give them.
And of course speaking of economics there's more money in it for you. If you've
got a high priced product there should be a very high margin built in. If not,
raise the price. I'm serious most people are undercharging for what they
My rule of thumb and one of my values I look at it every morning in my
planners says "I am rich by enriching others 10x - 100x what they pay me in
That's a big deal for me. If you pay me $1000 for a product - I want to make
sure it delivers $10,000 in value for my customers. I suggest you consider
something similar. If your product isn't good enough for you to raise your price
on it - make it better!
Here are just some of the high-end products you could sell in the information
marketing world (I've successfully sold all of these and taught many of my
students how to do the same):
* Live events like workshops and seminars
* "Big" boxes of manuals, CDs, DVDs, CDroms, etc
* High end facilitated group masterminds
* "Done it for them" services
* Reprint rights and licenses and many more...
And don't think high-priced products can only sell if you are selling 'how to
make money' related products. I have students and friends doing very well
selling high priced products to the fitness marketplace, the dating markets,
small niche obsessive-compulsive markets, self-help, career marketplaces and
Now a lot of people think selling high priced products are a lot tougher than
low-priced products. Not true. You usually spend about the same effort trying to
sell a high-priced product as a lower priced product.
Now when selling a high-priced product most people make the mistake of just
trying to "1-step" it. That means sending people off to a webpage or
sending them a sales letter and then nothing more. Only a small percentage will
buy this way.
I prefer lead generating where I get people to "raise their hands"
and say "yeah I'm interested". This way I can now afford to spend more
to chase those prospects. And it's not enough to just email them follow-ups. I
prefer to have a whole arsenal at my fingertips if needed like direct mail,
voice broadcast, telephone calls, postcards, etc.
If over-delivering on value - hold your breath and add an extra zero to your
price. You'll thank me for it! ;)
(c) Surefire Marketing, Inc.
Yanik Silver is recognized as the leading expert on creating automatic,
moneymaking websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best-selling online marketing
books and tools, including this updated course for selling high-end products
Copyright 2016 Futures Trading Coach
Trading Made Easy LLC
HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM.
ONE OF THE LIMITATIONS OF HYPOTHETICAL PERFORMANCE RESULTS IS THAT THEY ARE GENERALLY PREPARED WITH THE BENEFIT OF HINDSIGHT. IN ADDITION, HYPOTHETICAL TRADING DOES NOT INVOLVE FINANCIAL RISK, AND NO HYPOTHETICAL TRADING RECORD CAN COMPLETELY ACCOUNT FOR THE IMPACT OF FINANCIAL RISK IN ACTUAL TRADING. FOR EXAMPLE, THE ABILITY TO WITHSTAND LOSSES OR TO ADHERE TO A PARTICULAR TRADING PROGRAM IN SPITE OF TRADING LOSSES ARE MATERIAL POINTS WHICH CAN ALSO ADVERSELY AFFECT ACTUAL TRADING RESULTS. THERE ARE NUMEROUS OTHER FACTORS RELATED TO THE MARKETS IN GENERAL OR TO THE IMPLEMENTATION OF ANY SPECIFIC TRADE PROGRAM WHICH CANNOT BE FULLY ACCOUNTED FOR IN THE PREPARATION OF THE HYPOTHETICAL PERFORMANCE RESULTS AND ALL OF WHICH CAN ADVERSELY AFFECT ACTUAL TRADING RESULTS.