Of course, it's a headline. That's right and it uses a shop-worn classic format
which still continues to amaze me with its power. Just 2 simple words...
"How To..." Stick with me on this, I know it sounds too easy.
The simple, lowly "How to" headline is still tops in my book for
simplicity and effectiveness. You really cannot go wrong with it. The 'how to'
headline is so versatile. You can follow it with several benefits, a question,
an offer, almost anything - and it works great!
In fact, using the 'how to' formula is one of the best places to start when
writing headlines because it forces you to think of what your product/service
actually does for the person.
Here are a couple of winning examples to get your juices flowing:
How to Collect from Social Security at Any Age
How To Get FIVE Money-Making Web Sites In 29 Minutes Or Less...Without Spending
How to avoid the biggest mistake you can make in building or buying a home
How to cruise the world for $19 a day
How to get Enthusiastic Applause - Even a Standing Ovation - Every Time You
Speak (Ted Nicholas)
How To Win Friends And Influence People
How to make your car invisible to radar and laser!
How to make your computer as easy to use as your telephone
How to fix cars
Check out the last winning headline on our list - "how to fix cars". I
mean it really can't get any simpler than that, but it works...and it works big
Now here are a few "How To.." headlines you can plug-in and use right
away when brainstorming:
=============== "How to" Formulas
How to get ____________
How to have __________
How to keep__________
How to start __________
How to begin _________
How to become ___________
How to improve your _________
How to develop _____________
How to get the most out of_____________
How to avoid ________________
How to end________________
How to get rid of _____________
How to conquer _____________
How to enjoy _______________
Even just adding the word "how" in front of a headline gives it an
additional appeal. Compare these 2 examples:
A strange accident saved me from baldness
How a strange accident saved me from baldness
Which one is more compelling? I think you'll agree #2 does the trick. And that
one is a winning headline used over and over.
Okay, but maybe the tried and true "how to" is too boring for you. No
problem! Spice it up by adding a little something before the 'how to'
Here's HOW TO...
Discover HOW TO...
If you think a 12% annual return on your money is good, here's HOW TO set your
sights on 100% or more
All new course reveals HOW TO use Pop-Ups to double your opt-in rate, explode
your sales, and squeeze up to 300% more revenue out of each visitor to your Web
site! (Jonathan Mizel)
I'll show you HOW TO hit golf shots as straight as you can point, or this video
golfing lesson is free...and I'll pay you $25 for wasting your time! (Jeff Paul)
Ohio man discovers the secret of HOW TO escape the American Rat Race
Or if you still want to change it up a little - just use "How you..."
or "How I..." like these winning examples:
HOW I earn my living in 4 hours a day
HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate Agent Working
Less Than 40 Hours A Week.... Have A Top Income AND A Life..... And NEVER Have
To Make A Call You Dread Or Waste Your Time With Unrealistic Sellers Or
Insincere Buyers, Ever Again (Craig Proctor)
I think you'll agree for getting the most bang for your buck - "how
to" headlines are the way to go.
Yanik Silver is recognized as the leading expert on creating automatic,
moneymaking websites...and he still doesn't know how to put up a website.
Copyright 2016 Futures Trading Coach
Trading Made Easy LLC
HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM.
ONE OF THE LIMITATIONS OF HYPOTHETICAL PERFORMANCE RESULTS IS THAT THEY ARE GENERALLY PREPARED WITH THE BENEFIT OF HINDSIGHT. IN ADDITION, HYPOTHETICAL TRADING DOES NOT INVOLVE FINANCIAL RISK, AND NO HYPOTHETICAL TRADING RECORD CAN COMPLETELY ACCOUNT FOR THE IMPACT OF FINANCIAL RISK IN ACTUAL TRADING. FOR EXAMPLE, THE ABILITY TO WITHSTAND LOSSES OR TO ADHERE TO A PARTICULAR TRADING PROGRAM IN SPITE OF TRADING LOSSES ARE MATERIAL POINTS WHICH CAN ALSO ADVERSELY AFFECT ACTUAL TRADING RESULTS. THERE ARE NUMEROUS OTHER FACTORS RELATED TO THE MARKETS IN GENERAL OR TO THE IMPLEMENTATION OF ANY SPECIFIC TRADE PROGRAM WHICH CANNOT BE FULLY ACCOUNTED FOR IN THE PREPARATION OF THE HYPOTHETICAL PERFORMANCE RESULTS AND ALL OF WHICH CAN ADVERSELY AFFECT ACTUAL TRADING RESULTS.