If I had a dollar for every time I've heard that said, well, I'd already have a
However "broken-recordish" it may sound, it is a truthful statement.
The fortune REALLY IS in the list.
Fact is, if you possess the knowledge of how to grow and profit from
opt-in lists, you can pretty much write your own ticket.
And, if you'll read the remainder of this article, I'll pass that knowledge
right on to ya.
It comes down to getting folks to do four things...
1. REQUEST. First things first, you need to convince people to
"opt-in" to your list. That is, get them to join your list of their
own free will.
Usually, this involves giving away a mini-course, report or newsletter from your
web site. All you need is..
- An Attention Grabbing Title. (I could have chosen "4 Keys to Successful
Email Promotions" for this article, but is that as attention-grabbing as
"How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In
- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things
subscribers will learn if they join your list. Think "what's in it for
- An Opt-In Submission Form. (Your autoresponder system will provide this for
NOTE: The BEST way to get folks to join is to embed the above mentioned items
DIRECTLY in the most prominent place you have your site visitors' attention.
Usually this is 3-5 paragraphs into your sales letter or 1/3 of the way into an
2. RECEIVE. After visitors to your site have "requested" information
by joining your list, it's critical that your emails be delivered successfully
to their inbox. With all of the filters in place (among other hazards) this can
be quite a chore.
One thing you'll want to do for certain is check your SPAM rating to make
certain it's in an acceptable range. Again, most of the better autoresponder
services offer this feature for you.
- Get your subscribers to "approve" mailings from you.
- Authenticate yourself as a legitimate mailer when you receive a "response
challenge" from protection services such as Spam Arrest.
- Use alternative formats of your email messages such as "downloadable
email messages" in PDF format. (Free report available at http://GetEmailResults.com)
3. READ. When your emails successfully arrive at the inboxes of your
subscribers, another task awaits - getting them to actually open your message
and read it.
This is going to depend upon your "subject line". It is paramount that
your subject line be intriguing enough to convince your readers to stop what
they are doing and take a look inside.
One way to get this done is to create a swipe file of email subject lines that
have convinced YOU to read the messages and then modify those subject lines for
your own use.
Ex. I received an email that had the subject line of "This affiliate tip is
almost too easy" that caught my attention and forced me to read the
This subject line could easily be used in a variety of different niches...
- This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost too easy
4. RESPOND. When you have convinced your subscribers to open your email message
and read its contents, the only remaining "task" is to get them to
You want them to take action. Click a link. Go somewhere. Ultimately,
spend money with you.
The only way you'll be able to do this is follow a simple catch phrase I've been
teaching for years: "useful, but incomplete".
It simply means this: your messages must provide content that is useful to your
subscribers (otherwise, they'll unsubscribe faster than you can say
"oops"!), but is also "incomplete" in that there is some
additional offer that could enhance or maximize that content.
Ex. You might write an article that shares "7 Ways to Profit With
Autoresponders" to send to your list. That's "useful" information
to those who are interested in that particular topic. It's also
"incomplete" because they need an autoresponder service to put the
information into action. That's your cue to promote your recommended
See how it works?
If you want to pad your wallet with profits by using opt-in lists, this is how
you do it:
Get people to do these four things
This is a system that has never failed, will never fail. I've used it. Others
have used it.
Now, it's your turn to use it.
Jimmy D. Brown is the owner of the "List
And Traffic" membership site, teaching thousands of internet business
owners specific things they can do every week to multiply profits.
For video training, weekly updated content and printable checklist
"systems" for growing your business, drop by http://ListAndTraffic.com
Copyright 2016 Futures Trading Coach
Trading Made Easy LLC
HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM.
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