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Making A Buck From Your Website - It's A Numbers Game...

Welcome to this issue of the Futures Trading Coach Affiliate Training Course. 

I hope you got a lot out of last week's lesson where we looked at article marketing for maximum profits. If you missed it, you can read it here.

Today we're going to look at website traffic and talk about why it takes so many visitors for most affiliate sites to make any real money (and why you can really clean up with this program if you are serious).

Affiliates (not our affiliates, but other people's affiliates :-) email me all the time and ask questions along the lines of -

"I've got 60/100/200/500 website visitors a day but I'm not making any money yet, what's wrong with my site?"

To which I answer, "In the niche you're in, you'll need a lot more traffic than that to make a decent income from your fact you need a lot more traffic than you think."

Let's go through the numbers for a typical affiliate.

We'll assume you have a site that promotes either affiliate products or you use your site to generate leads for another website or an offline business you have.

We'll also leave Adsense revenue out for now, because every click on an Adsense ad takes away one chance you have for selling your 'real' product or service.

On average, for every 100 visitors who arrive at your site, only one or two will click on one of your affiliate links or click through to your main site where you sell your product or service.

And then depending on how good your sales copy is (or the sales letter of the affiliate merchant) only 1% or 2% will make a purchase there as well.

So, looking at these numbers, and taking a 1% response rate as pretty normal, you have to get 10,000 visitors to your website to generate 1 sale (100x100 visitors=1 sale)...

Now if your site is getting 60 visitors a day, and they are reading on average 3 pages before they surf off to somewhere else, it's going to take you on average 55 days to make each sale.

If the product you sell is a 30 dollar ebook with 15 dollars commission, you've set yourself up to make 99 bucks a year from your site...

Pretty dismal isn't it?

Now obviously, the more pages your visitors read, and the higher the product value they buy, and the higher your conversion rates are, the better.

You could double or triple this number, or more.

The point is, you need a LOT of traffic and/or big ticket items to sell to make the average site earn you a respectable living.

So, here are some tips for increasing your website's potential revenue and breaking into the big league of online entrepreneurs...

1) Do some research and find several big ticket items you can promote (like the products from our program right here at Futures Trading Coach :-)

It doesn't matter what niche you're in, you can find things like seminars, big box home study courses, membership sites and the like to promote to your visitors.

Sure you can promote $20 ebooks, but the big money is in making $200, $400 or a grand each time somebody buys something through your site. 

That's the sort of money you can make with us by simply referring people to our Free Mini Course when they buy one of our big ticket training programs.

Or look for programs that pay you a monthly residual income for ever month your members hang around (like our Emini Trading Alert Room).

It's a lot easier to earn a hundred grand a year online by making a few large ticket sales or having a hundred members in a coaching program that pays $100 a month for every one of them than by selling 6,000+ ebooks that make you 15 bucks each.

To find other big ticket items in markets related to your current websites (if you really have to :-), go to and use these search strings (change the keyword dog to something related to your favorite niche market)

allinurl:dog $2000

allintitle:dog $2000

allinurl:dog home study

allintitle:dog home study

allinurl:dog membership site

allintitle:dog membership site

allinurl:dog seminar

allintitle:dog seminar

You get the idea. These searches look for your keyword in the page title or page URL of sites in Google's search database.

You may find the perfect bit ticket product related to and applicable to your niche market by doing this.

Do an allintitle: and allinurl: search for anything you can think of that relates to a big ticket item for your niche. Heck, change the $2000 in the first one to $5000 and see what happens :-)

I hope you have fun with this one...

2) Promote pay-per-lead affiliate programs instead of getting paid per sale or per click

By earning a fee for every action instead of being paid per sale or per click, you stand to make more money per visitor than by any other method. Let me explain.

When you put a normal affiliate link up on your site, in order for you to get paid, your visitor must make a purchase from your affiliate merchant.

With a typical merchant's sales process converting around 1% of visitors to buyers as we've already discussed (and often less, sometimes MUCH less), you have to drive a lot of traffic to your merchant to earn any real money.

And Adsense is even worse, now that bidders can separate their 'Search' click cost from their 'Adsense' or Content Network ad cost.

In other words, bidders can be paying say $1.00 a click for search traffic at Google, but only 5 cents for Content traffic, which is where your Adsense revenue comes from.

And you only get a portion of that. I've seen my payment per click plummet since Google introduced this change, and I've heard a lot of other people saying the same thing.

I never bid more than 10 cents for ANY keyword in my Adwords ads, and many people seem to be of the same mind these days.

The traffic that comes from Adsense just isn't as valuable, nor does it convert to sales, as easily as the traffic that comes from Google's search network, so we don't pay as much for it...period!

In the old days, Adsense was a goldmine for some people online...but from what I've seen, not any more.

You wouldn't think so the way people are still plugging the Adsense wagon, but the glory days of multi thousand dollar checks from Adsense are over for 99.9% of people online.

However, when you promote a pay per lead affiliate program, typically all your visitor has to do is complete a simple enquiry form, submit it, and anything between $1.50 and $10.00 appears in your account.

Clean, simple, and often very profitable.

The downside is that you don't make any money per sale (the merchant is taking the risk of closing the sale instead of you, so their cut has to be worth it for them) but you get paid no matter what happens. 

The merchant is paying for the LEAD and then it's up to their sales process and follow up procedure to make the sale.

To get started using this system, two good networks that offers many pay per lead programs are and Modernclick.

Commission Junction also offer lots of these types of programs that you can join in all sorts of nichemarkets.

3) Find a way to incorporate travel, real estate, and other big ticked online AND offline referrals into your site like Ken' Evoy's daughter Nori has done

You could offer travel to seminars, conventions and trade shows in your niche (hey, you could probably get a commission on ticket sales as well).

Build pages related to popular holiday or gathering places that people in your niche frequent and offer accommodation and travel packages in those areas for when your readers visit.

You can use affiliate programs and offline Joint Ventures to set up referral arrangements with reliable merchants in all sorts of areas. You can do this too, and you are only limited by your imagination in putting the deals together...

4) Build a list

I know I harp on this a lot, but if you have your visitors' names and email addresses, you can send the same people back to your site (where they are exposed to your affiliate, Joint Venture and product links) again and again instead of just once.

This gives you a multiplier effect and can exponentially increase every visitors' value to you.

You can use the Site Build It newsletter module for your list, but I prefer Aweber because it can send out your autoresponder messages in the exact order you want your readers to receive them.

The main thing is that you get to work on building your list as soon as you can...

That's 4 things you can do straight away to get started on increasing your traffic and making more from each visitor who passes through your website.

Ok, it's time to follow up with your prospects with an article from the resources area of your account.

Log in to your affiliate account here, choose Partner Resources from the menu on the left hand Navigation Bar, and select an article from the ones included there. 

Add that article to your website or blog, and send a message out to your readers telling them about it.

Your readers will check out the article, some will visit our site and subscribe to the Free Mini course, and you'll be a step closer to earning another commission.

Go on, do this now...

Ok, that's enough for today. I hope you have enjoyed reading this lesson. If you have any questions or if I can help you in any way, please let me know by using this form.

Until next time,

Warmest regards,




Futures Trading Coach

144 Concord Place, 

King of Prussia, 

PA 19406, USA



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