If you're already selling anything online this article is going to show you how
to add extra revenue you didn't even know you had "hiding" in your
site without getting any more visitors.
* Overlooked Way #1 - An Upsell:
If you've been in marketing for any time you've probably heard of "upsells"
or "bumps". Car dealers are excellent at using this technique. Once
you have agreed to buy a car you then go into the finance office.
This finance guy is really another place where they try to extract as much
money as possible from you; dealer financing, extended warranties, rust coating,
a low-jack security system, etc. These additions will normally add as much, or
more, profit to the dealer as the original sale. These are upsells or cross-
Another great example is if you've ever called a late night infomercial you will
be given an upsell. They will offer you a special deal on the third bottle of
super grime cleaner if you buy 2 bottles. These upsells usually end up bringing
more profit than the original item people intended to purchase.
Why not do the same online?
This little "magic trick" can instantly increase your profits 20-66%
even without getting any additional business or website visitors. It works great
because your prospect is all hot and heavy and ready to buy. They've got their
credit card in their hand and they've already made the commitment. (If you read
Robert Cialdini's book "Influence: The Psychology of Persuasion"
you'll see commitment and consistency is a key psychological trigger.)
There are a couple ways I've successfully used upsells on my sites:
First you can use an "intermediary" page. Once prospects click on the
order buttons they're taken to a new page (and not the order form). This page
tells people about a special offer that is for today only and that they can get
a 'deluxe' or 'gold' version of the package for X dollars more.
You can make the upsell a big dollar amount or a small insignificant little
'bump'. I do this on www.Instantsalesletters.com
and my numbers have been quite good using this technique - as high as 68%
some days. So think about my additional profit margins just by inserting this
one extra page. Awesome!
Another way of doing this is by "recommending" a product. Anytime you
buy something from Amazon - that's exactly what they do. Up comes a page that
"Customers who bought __ also bought__" and then they have a slew of
Next, you can also have the upsell right on the Order page. I've even used
something as simple as putting a check box on my order form on www.InstantInternetProfits.com.
It could be that simple. On this we get a 25% upsell rate. Take a look at what
appears at the bottom after the customer has already filled out their info to
buy the course.
You have to play fair and let people get the original price and package you
offered but there's no reason you shouldn't add a complimentary upsell
immediately. The upsell is one of the easiest (and most profitable) techniques
you can start implementing tomorrow.
This is like the "would you like fries" strategy. Unless you're
offering "fries" you're missing out on tons and tons of profit. You
simply need to come up with a couple more compelling bonuses, packages or
up-sells that people will get for the upgrade.
* Overlooked Way #2 - Thank You Pages:
After upsells, I'd say 'thank you' pages are one of the most overlooked profit
hot-spots. Once again, there are several ways I've used this technique. First of
all, anytime somebody buys a product from you online - they are taken to some
kind of thank you page. Most people will simply put "Thank you for your
order" and that's it. They leave the customer with their credit card in
their hands to go off to some other website and give them money.
Why not give people a special deal on the thank you page or at least give
them links to your other products or other people's products that you make an
affiliate commission on?
Now if it's a digital product - then they need to get their download but you can
also put some recommended resources right on the download page. At the bottom of
the digital download page for www.PublicDomainRiches.com
we have a recommendation for the new Public Domain Gold Mine (tm) package.
Those aren't the only thank you pages. Many people totally forget about the
'thank you' pages that come up after someone signs up for your list. Now where
you want to send them will depend on where they are in the sales process - but
you can have a list of recommended resources that comes up AFTER people
subscribe to your email list. Why not? If that's the last action you were
expecting - you should look for ways to profit from this.
* Overlooked Way #3 - Thank You Emails/Confirmations:
Don't forget the initial email confirmation you send back to your customers.
Last technique we talked about making offers on the thank you page but your
'thank you' email is one of the most read emails. In addition to the 'typical'
stuff you should include like customer service information, who will bill their
credit card, etc why not add a simple P.S. to the bottom of the email like I do
offering additional resources (or even a special deal just for customers).
I guarantee just putting these 3 easy overlooked ways to work on your site will
help squeeze out even more profits for you & without adding a single
visitor. Give it a try.
(c) Surefire Marketing, Inc.
Yanik Silver is recognized as the leading expert on creating automatic,
moneymaking websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best- selling online marketing
books and tools, including his quickest and easiest way to create a product to
sell - http://www.PublicDomainRiches.com
Copyright 2016 Futures Trading Coach
Trading Made Easy LLC
HYPOTHETICAL PERFORMANCE RESULTS HAVE MANY INHERENT LIMITATIONS, SOME OF WHICH ARE DESCRIBED BELOW. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN. IN FACT, THERE ARE FREQUENTLY SHARP DIFFERENCES BETWEEN HYPOTHETICAL PERFORMANCE RESULTS AND THE ACTUAL RESULTS SUBSEQUENTLY ACHIEVED BY ANY PARTICULAR TRADING PROGRAM.
ONE OF THE LIMITATIONS OF HYPOTHETICAL PERFORMANCE RESULTS IS THAT THEY ARE GENERALLY PREPARED WITH THE BENEFIT OF HINDSIGHT. IN ADDITION, HYPOTHETICAL TRADING DOES NOT INVOLVE FINANCIAL RISK, AND NO HYPOTHETICAL TRADING RECORD CAN COMPLETELY ACCOUNT FOR THE IMPACT OF FINANCIAL RISK IN ACTUAL TRADING. FOR EXAMPLE, THE ABILITY TO WITHSTAND LOSSES OR TO ADHERE TO A PARTICULAR TRADING PROGRAM IN SPITE OF TRADING LOSSES ARE MATERIAL POINTS WHICH CAN ALSO ADVERSELY AFFECT ACTUAL TRADING RESULTS. THERE ARE NUMEROUS OTHER FACTORS RELATED TO THE MARKETS IN GENERAL OR TO THE IMPLEMENTATION OF ANY SPECIFIC TRADE PROGRAM WHICH CANNOT BE FULLY ACCOUNTED FOR IN THE PREPARATION OF THE HYPOTHETICAL PERFORMANCE RESULTS AND ALL OF WHICH CAN ADVERSELY AFFECT ACTUAL TRADING RESULTS.